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» 《三生三世十里桃花》粉丝与影院上演“锁场”大战 “粉丝经济”成排片双刃剑?
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标题: 《三生三世十里桃花》粉丝与影院上演“锁场”大战 “粉丝经济”成排片双刃剑?
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发表于 2017-8-10 00:05
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《三生三世十里桃花》粉丝与影院上演“锁场”大战 “粉丝经济”成排片双刃剑?
当《战狼2》持续刷新着中国电影的票房记录,同期上映的《三生三世十里桃花》,则为电影市场带来了一个新的热词:“锁场”。具体做法就是,组织粉丝在《三生三世》的每个预售场次都买一两张票,
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从而锁定场次,让影院没法取消排片。部分影院也开始用退票和“反锁场”的方式正面回击。荔枝新闻记者走访多家影院进行调查,揭秘“锁场”新词。
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