根据韩国媒体7月12日报道，37岁韩星孔刘因主演电影《釜山行》及韩剧《鬼怪》人气飙涨，精挑细选的他，只比前一年多接一家新代言，还把高达2亿韩元的代言酬劳拒于门外。
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事实上，孔刘在拍《鬼怪》时，接到近300个广告代言邀约，价码也涨到人民币600万至800万元。换言之，他推掉多达200多个广告。