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标题: 看家电企业如何向电视剧广告“直入”说不 [打印本页]

作者: 辅尹成 时间: 2017-7-14 17:09 标题: 看家电企业如何向电视剧广告“直入”说不

准确来说，之所以大家反感这部剧的广告植入，一来是因为数量太多太密集，在剧中简直无孔不入。二来则是因为这些广告都是暴力地硬性“直入”，不设定具体情节，为了宣传而宣传，分分钟会让观众们直接出戏。
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当然植入，不见得都是对观众的一种伤害。只要植入得自然，植入得有创意，就可以在潜移默化中打动观众的心，而品牌主则既赚了眼球，又赢了口碑。

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