标题:
2018年“CCTV国家品牌计划”发布会召开 央视重点节目强势来袭
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作者:
符广科
时间:
2017-9-20 15:49
标题:
2018年“CCTV国家品牌计划”发布会召开 央视重点节目强势来袭
9月19日,2018年“CCTV国家品牌计划”发布会在北京召开,一系列优质节目资源震撼亮相。中央电视台坚守“新闻立台”,肩负国家主流媒体职责,在传播政策、报道时事、关注民生等方面发挥着巨大作用。同时,大型季播节目引领强势核心资源,大胆突破,勇于创新,迸发出强大的生命力,助力中央电视台成为更有内涵和温度的国际电视平台。
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根据CSM最新全国基础调查研究,电视端全国测量仪推及人口为12.84亿,收看中央电视台的观众达到12.61亿,几乎覆盖了整个中国人口。今年上半年,中央电视台整体市场份额达到33.72%,同比上涨2.07个百分点,涨幅7%。
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