11月16日，导演周友朝、编剧及艺术总监果靖霖携剧中主演姜武、车晓、徐洁儿、啜妮、曲哲明、海一天等亮相了北京卫视举办的《生逢灿烂的日子》全国首播新闻发布会，为来自全国各地的媒体和粉丝解读了戏里戏外的精彩故事。
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　　在当天的发布会现场，《生逢灿烂的日子》中出场戏份最多的胡同四合院还被搬到了场地中，几位主演先后上台，按照亲情线、友情线、爱情线推进，对剧中个性鲜明的人物角色和错综复杂的人物关系进行了解读，并通过一系列互动和游戏环节，展示出了整部剧浓郁的年代气息和京韵特色。